Who We Are - Asia Pacific Breweries Singapore

At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place.

We’re home to Tiger Beer, the world’s fastest growing premium beer that was born in Singapore. Since then, we’ve gone on to expand our portfolio of premium beer like Heineken®, Guinness, and low- and no- alcohol beers.

Our entrepreneurial mindset and commitment to innovation and excellence lets us stay ahead of ever-changing consumer trends while protecting the planet and making sustainability and corporate responsibility an integral part of what we do.

We Are Asia Pacific Breweries Singapore. We Are HEINEKEN.

Getting to Know Us

1931

founding year

No. 1

brewer in Singapore

~ 680

employees

15

global brands

Home of Tiger

born on the streets of
Singapore since 1932

Part of

joint venture from 1931-2012,
fully owned since 2012

Our Values

Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life. These values have grounded us for the past 157 years and are the foundation for our future success.

Passion

for consumers and customers

We are brand-builders who truly understand the needs & desires of our consumers. We brew the highest quality beers and beverages to best serve our customers and to win together.

Courage

to dream and pioneer

Born in Amsterdam and raised by the world. We set bold ambitions & challenge the status quo with imagination, creativity and pragmatism to deliver the goods & grow sustainability.

Care

for people & planet

People are at the heart of our company. Green blood pumps through our green hearts. We can only thrive if all our people, communities and planet thrive.

Enjoyment

of life

We believe that joyful moments shared together are what truly matter. Nothing beats the simple pleasure of a beer, a chat and laughter with friends.

Our journey so far

The rise of Malayan Breweries

A late-night exchange over drinks at the Raffles Hotel in Singapore, between executives from The HEINEKEN Company and Fraser & Neave, gave rise to Malayan Breweries.

Birth of Tiger Beer

Defying the odds and breaking conventions, Malayan Breweries made history on the 1st of October by pioneering the world’s first ever tropical lager, Tiger Beer.

Tiger Beer becomes popular

The servicemen of Malaya’s RAF 230 Squadron liked the Tiger Beer and Traveller’s Palm logo on their Tiger beers so much, they adopted it as their insignia.

Tiger Beer’s first international award

Tiger Beer won its first international award: a silver medal in the Commonwealth Beer Competition. The first of many more to come.

Brewing more beers

Malayan Breweries expanded beyond the iconic Tiger Beer by acquiring Archipelago Brewing Company, creators of Anchor Beer and ABC Stout.

Tiger’s first canned beer

As Singapore gained independence, Tiger launched its first canned beer to the public.

Tiger Beer’s first TV commercial

Tiger Beer started showing up on-screen, with its first TV commercial debuting in Singapore.

Pioneering a circular economy

Malayan Breweries invests in a reverse logistic system to reuse glass bottles from the marketplace and prevent them from entering landfill.

Tiger Beer goes global

Tiger Beer extended its reach to international consumers, with exports making their way to seasoned beer-lovers in the United Kingdom and Germany.

Birth of Asia Pacific Breweries Singapore

Malayan Breweries rebranded as Asia Pacific Breweries (APB) Singapore, and moved its brewing operations from its birthplace at Alexandra Road to a $200 million facility in Tuas.

APB Singapore joins HEINEKEN

APB Singapore started a new chapter as an operating company of The HEINEKEN Company

Achieving greater heights

The brewery grew its production capacity to 2 million hectolitres. That’s the equivalent of 80 Olympic-sized swimming pools of beer.

APB Singapore begins brewing cider

The first forays into cider production began as APB Singapore expanded its brewery capabilities.

Leading the way with solar power

The brewery reduced its carbon footprint by 20% by installing 8,038 solar panels on its roof to become one of the top 5 solar-powered breweries in the world.

APB Singapore launches new identity

The company unveiled a new logo to celebrate Tiger Beer’s 85th birthday, paying homage to the iconic Singaporean beer.

Establishing water circularity

APB Singapore is one of the first breweries in Asia to install a Water Reuse Treatment Plant as part of its water conservation strategy.

APB Singapore brews zero-alcohol beer

Staying true to its innovative roots, APB Singapore debuted Heineken® 0.0, its first zero-alcohol beer, spending $3.8 million to install a de-alcoholiser in its brewery to become HEINEKEN’s supply hub in Asia.

Tiger Beer roars through the new era

Singapore’s national beer roars anew by penetrating the sessionable category with the launch of Tiger Crystal.

Heineken® launches an unexpectedly smooth beer

Heineken® unveiled a new extension Heineken® Silver, to quench the growing thirst for a premium and easy-to-drink lager.

Riding the K-wave with Tiger Soju Infused Lager

Tiger’s latest innovation goes beyond lager with a range of natural flavours that appeal to Millennial and Gen Z consumers who seek products that bring an exciting fusion of progressive flavour and innovative experimentation.